![]() ![]() In some cases people will change their behavior to align with the social situation at hand. Social psychologists assert that an individual’s thoughts, feelings, and behaviors are very much influenced by social situations. Most research reported in this chapter employs random assignment of participants to different conditions to neutralize any explanatory power individual personality characteristics might have over behavior within these situations. ![]() The focus of most research in social psychology is how situational characteristics alters human psychology separate from personality characteristics. Social psychology examines how people, or even the imagined presence of others, affect how people think, feel, and behave.
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